SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Effectiveness of Time-Compressed Television Advertisements with Older Adults
11 references·11 citing·39 second hop
The Effectiveness of Time-Compressed Television Advertisements with Older Adults (1982)The Effectiveness of Time-Compressed Tele…Age Differences in Verbal Learning and Verbal Behavior1 (2015)Age Differences in Verbal Lea…Profiling the Shopping Behavior of Elderly Consumers (1978)Profiling the Shopping Behavi…Age Differences in Information Processing: A Perspective on the Aged Consumer (1977)Age Differences in Informatio…Age differences in cognition in healthy educated men: A factor analysis of experimental measures (1976)Age differences in cognition …The psychology of adult development and aging. (1973)The psychology of adult devel…Toward an experimental psychology of aging. (1970)Toward an experimental psycho…Interdisciplinary topics in gerontology (1969)Interdisciplinary topics in g…Cognitive Processes in Maturity and Old Age (1967)Cognitive Processes in Maturi…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Handbook of Aging and the Individual: Psychological and Biological Aspects. (1960)Handbook of Aging and the Ind…What we do know and don’t know about marketing communications on mature consumers (2023)What we do know and don’t kno…A Practical Guide to Experimental Advertising Research (2017)A Practical Guide to Experime…Advertising Effectively Influences Older Users: How Field Experiments Can Improve Measurement and Targeting (2013)Advertising Effectively Influ…Can Limiting Choice Increase Social Welfare? The Elderly and Health Insurance (2006)Can Limiting Choice Increase …Age differences in memory for radio advertisements: the role of mnemonics (2001)Age differences in memory for…Correlates of apparel significance among older men and women (2000)Correlates of apparel signifi…Aging and the Problem of Television Clutter (1994)Aging and the Problem of Tele…Examining the Media Habits of the Affluent Elderly (1991)Examining the Media Habits of…Advertisement pacing and the learning of marketing information by the elderly (1991)Advertisement pacing and the …Fashion Information Seeking by Younger and Older Consumers (1989)Fashion Information Seeking b…Advertising Frequency Requirements for Older Adults (1983)Advertising Frequency Require…Speed of Response as a Function of Perceptual Difficulty and Age (1955)The Psychology of Aging (1964)Aging, brain damage, and psychomotor slowing. (1970)Egocentrism and social interaction across the life span. (1972)Adult development of intellectual performance: Description, explanation, and modification. (1973)Cognition and flight performance in older pilots. (1997)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Rational choice and the structure of the environment. (1956)School Choice as a Bounded Ideal (2009)Advances in Consumer Research (2025)Growing Old: The Process of Disengagement. (1962)Generalized expectancies for internal versus external control of reinforcement. (1966)Activism and Powerful Others: Distinctions within the Concept of Internal-External Control (1974)Television and Interpersonal Influences on Adolescent Consumer Learning (1979)"Paradigms Lost": On Theory and Method in Research in Marketing (1983)How to unring the bell: A meta-analytic approach to correction of misinformation (2018)The Logic of Scientific Discovery. (1959)Telling more than we can know: Verbal reports on mental processes. (1977)The weirdest people in the world? (2010)Effects of game‐product congruity on in‐app interstitial advertising and the moderation of media‐context factors (2018)An experimental study of consumption orientations, environmental sustainability advertising and home-sharing adoption intentions (2019)Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review (2020)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)Tenacious goal pursuit and flexible goal adjustment: Explication and age-related analysis of assimilative and accommodative strategies of coping. (1990)Optimizing well-being: The empirical encounter of two traditions. (2002)Mobility as an Influence on Retail Patronage Behavior of the Elderly: Testing Conventional Wisdom (1989)Music and Information in Commercials: Their Effects with an Elderly Sample (1991)Heritage, nostalgia, and the “grey” consumer (1999)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)SENESCENCE AND EMBEDDED-FIGURE PERFORMANCE IN VISION AND TOUCH (1961)A systemic-wholistic view of psychological functioning in very old age: Introduction to a collection of articles from the Berlin Aging Study. (1997)Life-course Dynamics (2003)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)A model of perceived image, memorable tourism experiences and revisit intention (2017)Changes in the Sleep and Waking EEGs of Nondemented and Demented Elderly Subjects (1982)Determinants, Detection and Amelioration of Adverse Impact in Personnel Selection Procedures: Issues, Evidence and Lessons Learned (2001)Predicting technology acceptance and adoption by the elderly (2008)
this work references cited by second hop

References

  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1973The psychology of adult development and aging.805 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1977Age Differences in Information Processing: A Perspective on the Aged Consumer342 cited
  • 1967Cognitive Processes in Maturity and Old Age146 cited
  • 1960Handbook of Aging and the Individual: Psychological and Biological Aspects.89 cited
  • 1978Profiling the Shopping Behavior of Elderly Consumers74 cited
  • 1970Toward an experimental psychology of aging.64 cited
  • 1969Interdisciplinary topics in gerontology59 cited
  • 1976Age differences in cognition in healthy educated men: A factor analysis of experimental measures24 cited
  • 2015Age Differences in Verbal Learning and Verbal Behavior18 cited

Cited by

  • 2017A Practical Guide to Experimental Advertising Research78 cited
  • 2006Can Limiting Choice Increase Social Welfare? The Elderly and Health Insurance69 cited
  • 1989Fashion Information Seeking by Younger and Older Consumers30 cited
  • 1994Aging and the Problem of Television Clutter27 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2013Advertising Effectively Influences Older Users: How Field Experiments Can Improve Measurement and Targeting24 cited
  • 2023What we do know and don’t know about marketing communications on mature consumers23 cited
  • 1991Advertisement pacing and the learning of marketing information by the elderly22 cited
  • 2001Age differences in memory for radio advertisements: the role of mnemonics19 cited
  • 1991Examining the Media Habits of the Affluent Elderly13 cited
  • 1983Advertising Frequency Requirements for Older Adults12 cited
  • 2000Correlates of apparel significance among older men and women11 cited