SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Advertising Frequency Requirements for Older Adults · Study

ArticleShelves

ArticleAdvertising Frequency Requirements for Older Adults

Nancy Stephens1983

Article1983

Advertising Frequency Requirements for Older Adults

Nancy Stephens · Robert A. Warrens

12 citations·0/0 files stored·Journal of Advertising Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Media, Gender, and Advertising Advertising and Communication Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 12 citations exist upstream.

References

2025Advances in Consumer Research 1973The psychology of adult development and aging.1982Information Response Models: An Integrated Approach 1977Age Differences in Information Processing: A Perspective on the Aged Consumer 1980Television Commercial Wearout: An Information Processing View 1959The Remembering and Forgetting of Advertising 1981Response to Commercials as a Function of Program Context 1967Cognitive Processes in Maturity and Old Age

Cited by

1991Examining the Media Habits of the Affluent Elderly 1992The Concept of “Effective Reach” in Advertising

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1995Effects of emotion and product involvement on the experience of repeated commercial viewingarticle · 5 shared references 1992Realtime Response Measures Redefine Advertising Wearoutarticle · 5 shared references 1986Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Modelarticle · 4 shared references 2018Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preferencearticle · 4 shared references 1982The Effectiveness of Time-Compressed Television Advertisements with Older Adultsarticle · 4 shared references 1997The Persuasive Impact of Message Spacingarticle · 4 shared references

Details

Year1983

Typearticle

Published1983-12-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations12

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1080/00218499.1983.12467993

openalex_workW4412452007

Links

Imported from OpenAlex (CC0) — nothing here is generated.