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Advertising Frequency Requirements for Older Adults
16 references·2 citing·40 second hop
Advertising Frequency Requirements for Older Adults (1983)Advertising Frequency Requirements for Ol…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Effectiveness of Time-Compressed Television Advertisements with Older Adults (1982)The Effectiveness of Time-Com…Information Response Models: An Integrated Approach (1982)Information Response Models: …Response to Commercials as a Function of Program Context (1981)Response to Commercials as a …Television Commercial Wearout: An Information Processing View (1980)Television Commercial Wearout…Cognitive Effects of Advertising Repetition (1977)Cognitive Effects of Advertis…Age Differences in Information Processing: A Perspective on the Aged Consumer (1977)Age Differences in Informatio…Buyer/Consumer Information Processing (1976)Buyer/Consumer Information Pr…Age differences in cognition in healthy educated men: A factor analysis of experimental measures (1976)Age differences in cognition …Advertising Wearout: An Experimental Analysis (1976)Advertising Wearout: An Exper…The psychology of adult development and aging. (1973)The psychology of adult devel…Television Commercial Wearout (1973)Television Commercial WearoutRepetition in Media Models: A Laboratory Technique (1971)Repetition in Media Models: A…Processes underlying exposure to advertising. (1968)Processes underlying exposure…Cognitive Processes in Maturity and Old Age (1967)Cognitive Processes in Maturi…The Remembering and Forgetting of Advertising (1959)The Remembering and Forgettin…The Concept of “Effective Reach” in Advertising (1992)The Concept of “Effective Rea…Examining the Media Habits of the Affluent Elderly (1991)Examining the Media Habits of…Research with the mood adjective checklist (1965)A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object (1976)Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations (1980)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)Growing Old: The Process of Disengagement. (1962)Generalized expectancies for internal versus external control of reinforcement. 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(1995)Understanding Consumer Conversations Around Ads in a Web 2.0 World (2011)Social media and sports: driving fan engagement with football clubs on Facebook (2017)The Effects of Instagram Use, Social Comparison, and Self-Esteem on Social Anxiety: A Survey Study in Singapore (2020)The Communication Effects of Controversial Sexual Content in Television Programs and Commercials (1983)The Effects of Physiological Arousal on Information Processing and Persuasion (1988)Factors Affecting Online Advertising Recall: A Study of Students (2003)Changes in the Sleep and Waking EEGs of Nondemented and Demented Elderly Subjects (1982)Determinants, Detection and Amelioration of Adverse Impact in Personnel Selection Procedures: Issues, Evidence and Lessons Learned (2001)Predicting technology acceptance and adoption by the elderly (2008)
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References

  • 2025Advances in Consumer Research1,129 cited
  • 1973The psychology of adult development and aging.805 cited
  • 1982Information Response Models: An Integrated Approach407 cited
  • 1977Age Differences in Information Processing: A Perspective on the Aged Consumer342 cited
  • 1980Television Commercial Wearout: An Information Processing View253 cited
  • 1959The Remembering and Forgetting of Advertising209 cited
  • 1981Response to Commercials as a Function of Program Context151 cited
  • 1967Cognitive Processes in Maturity and Old Age146 cited
  • 1976Buyer/Consumer Information Processing133 cited
  • 1971Repetition in Media Models: A Laboratory Technique117 cited
  • 1976Advertising Wearout: An Experimental Analysis116 cited
  • 1977Cognitive Effects of Advertising Repetition49 cited
  • 1973Television Commercial Wearout47 cited
  • 1982The Effectiveness of Time-Compressed Television Advertisements with Older Adults39 cited
  • 1968Processes underlying exposure to advertising.34 cited
  • 1976Age differences in cognition in healthy educated men: A factor analysis of experimental measures

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Cited by

  • 1991Examining the Media Habits of the Affluent Elderly13 cited
  • 1992The Concept of “Effective Reach” in Advertising12 cited