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ArticleTelevision Commercial Wearout

Allan Greenberg1973

Article1973

Television Commercial Wearout

Allan Greenberg

47 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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References

1855The Principles of Psychology 1966The People Look at Commercials: A Study of Audience Behavior

Cited by

2005Advertising via wireless networks 1992An Aggregate Advertising Pulsing Model with Wearout Effects 2019Horizontal cooperative advertising with advertising threshold effects 1992Realtime Response Measures Redefine Advertising Wearout 2017Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity 1990Advances in Media Decision Models 1978Advertising Budgeting, Wearout and Copy Replacement 2010Generalizations About Advertising Effectiveness in Markets

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Details

Year1973

Typearticle

Published1973-10-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations47

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1973.12519144

openalex_workW3027630587

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