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Television Commercial Wearout
2 references·11 citing·45 second hop
Television Commercial Wearout (1973)Television Commercial WearoutThe People Look at Commercials: A Study of Audience Behavior (1966)The People Look at Commercial…The Principles of Psychology (1855)The Principles of PsychologyHorizontal cooperative advertising with advertising threshold effects (2019)Horizontal cooperative advert…Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity (2017)Should sequels differ from or…Generalizations About Advertising Effectiveness in Markets (2010)Generalizations About Adverti…Brand Portfolio Promotions (2008)Brand Portfolio PromotionsAdvertising via wireless networks (2005)Advertising via wireless netw…The Persuasive Impact of Message Spacing (1997)The Persuasive Impact of Mess…Realtime Response Measures Redefine Advertising Wearout (1992)Realtime Response Measures Re…An Aggregate Advertising Pulsing Model with Wearout Effects (1992)An Aggregate Advertising Puls…Advances in Media Decision Models (1990)Advances in Media Decision Mo…Advertising Frequency Requirements for Older Adults (1983)Advertising Frequency Require…Advertising Budgeting, Wearout and Copy Replacement (1978)Advertising Budgeting, Wearou…An Operations-Research Study of Sales Response to Advertising (1957)Optimal Advertising Policy Under Dynamic Conditions (1976)Dynamic Version of the Economic Lot Size Model (2004)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)How Advertising Works: What Do We Really Know? (1999)Assessing the effect of advertising expenditures upon sales: A Bayesian structural time series model (2019)Relationship between advertising and firm value: Evidence from Jordan (2025)The Significance of Impulse Buying Today (1962)Defining and Estimating a Trading Area (1964)Permission-based mobile advertising (2002)Portable social groups: willingness to communicate, interpersonal communication gratifications, and cell phone use among young adults (2006)Consumer responsiveness to mobile marketing (2007)Determinants of Effective SMS Advertising: An Experimental Study (2007)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)On the generalizability of advertising pulsation monopoly results to an oligopoly (1999)Effectiveness of Advertising in Different Media. The Case of U.S. Army Recruiting (2006)Advertising spending patterns and competitor impact (2018)Marketing Decision Making: A Model Building Approach (1971)Media Models and Advertising Effects: Conceptualization and Theoretical Implications (1995)The Shape of the Advertising Response Function (1999)Repetitive Advertising and the Consumer (2000)Advertising as Information (1974)Econometric Analysis of Cross Section and Panel Data (2001)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis (2018)The economics of movies (revisited): A survey of recent literature (2022)The role of advertising in brand image development (1995)Co-op advertising models in manufacturer–retailer supply chains: A game theory approach (2001)Supply chain coordination through cooperative advertising with reference price effect (2012)Information acquisition with advertising threshold effect under manufacturer encroachment in a supply chain (2021)Optimal Pricing and Quality Decisions Under Cooperative Promotion of Cross-Market Service Platforms (2023)Competition or cooperation: Strategy analysis for a social commerce platform (2024)The Impact of Television Advertising: Learning Without Involvement (1965)Social Learning Theory. (1978)Feeling and thinking: Preferences need no inferences. (1980)Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders (2006)Describing the Dynamics of Attention to TV Commercials: A Hierarchical Bayes Analysis of the Time to Zap an Ad (2007)Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing (2013)Media Factors: A Review Article (1970)The effects of cognitive development on children's responses to television advertising (1974)Recall of Television Commercials as a Function of Viewing Context: The Impact of Program-Commercial Congruity on Commercial Messages (2000)The Psychology of Interpersonal Relations. (1958)A multidimensional approach to individual differences in empathy (1980)Measuring individual differences in empathy: Evidence for a multidimensional approach. (1983)
this work references cited by second hop

References

  • 1855The Principles of Psychology1,551 cited
  • 1966The People Look at Commercials: A Study of Audience Behavior52 cited

Cited by

  • 2005Advertising via wireless networks41 cited
  • 1992An Aggregate Advertising Pulsing Model with Wearout Effects40 cited
  • 2019Horizontal cooperative advertising with advertising threshold effects35 cited
  • 1992Realtime Response Measures Redefine Advertising Wearout32 cited
  • 2017Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity20 cited
  • 1990Advances in Media Decision Models18 cited
  • 1978Advertising Budgeting, Wearout and Copy Replacement17 cited
  • 2010Generalizations About Advertising Effectiveness in Markets16 cited
  • 2008Brand Portfolio Promotions14 cited
  • 1997The Persuasive Impact of Message Spacing13 cited
  • 1983Advertising Frequency Requirements for Older Adults12 cited

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