SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
McConnell's Experimental Brand Choice Data
5 references·0 citing·20 second hop
McConnell's Experimental Brand Choice Data (1973)McConnell's Experimental Brand Choice DataRepeat-Buying: Theory and Applications (1974)Repeat-Buying: Theory and App…The Price-Quality Relationship in an Experimental Setting (1968)The Price-Quality Relationshi…The Development of Brand Loyalty: An Experimental Study (1968)The Development of Brand Loya…Repeat-Purchase Estimation and the Linear Learning Model (1968)Repeat-Purchase Estimation an…Progress on a Simplified Model of Stationary Purchasing Behaviour (1966)Progress on a Simplified Mode…Statistical principles in experimental design. (1962)Influence of Beer Brand Identification on Taste Perception (1964)The Development of Brand Loyalty (1964)Equilibrium with Product Differentiation (1985)The Loyal Traveler: Examining a Typology of Service Patronage (1997)Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model (2012)A Theory of Cognitive Dissonance (1957)Explorations in cognitive dissonance. (1962)Equilibrium Stochastic Choice and Market Penetration Theories: Derivations and Comparisons (1976)The Impact of Advertising on the Price of Consumer Products (1980)A Study of Price and Quality in Service Operations (1994)Brand Choice as a Probability Process (1962)Markov Chains Applied to Marketing (1964)Homogeneity and heterogeneity in stochastic models of brand choice behavior (1985)Giving to charity: questioning the donor decision process (1996)A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets (2001)The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty (2007)Conditional Trend Analysis: A Breakdown by Initial Purchasing Level (1967)Applications of behavioural research on spatial problems II: preference and choice (1990)Multiscale agent‐based consumer market modeling (2010)
this work references cited by second hop

References

  • 1968The Development of Brand Loyalty: An Experimental Study191 cited
  • 1974Repeat-Buying: Theory and Applications188 cited
  • 1968The Price-Quality Relationship in an Experimental Setting135 cited
  • 1966Progress on a Simplified Model of Stationary Purchasing Behaviour94 cited
  • 1968Repeat-Purchase Estimation and the Linear Learning Model22 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work