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Consumer Culture: History, Theory and Politics

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Consumer behavior in food and health American History and Culture Consumer Behavior in Brand Consumption and Identification

Abstract

Showing the culture & institutional processes that have brought the notion of the 'consumer' to life, 'Consumer Culture' guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society & reveals the profound ambiguities & ambivalences inherent within.

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