Marketing and Machiavellianism

1984-01-01articleJournal of Marketing357 citationsclosed

No readable copy stored yet — this record is metadata only.

Ethics in Business and Education Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

Critics often attack marketing as being manipulative and unethical, or “Machiavellian” in nature. Are these critics correct? Is marketing Machiavellian? This article presents the results of a research project designed to explore this question, using a sample of over 1,000 marketers.

Citations in this library

Stored only when both papers are in the corpus — 357 citations exist upstream.

References

1976The Measurement of Job Characteristics

1978Some determinants of unethical decision behavior: An experiment.

Cited by

2011A meta-analysis of the Dark Triad and work behavior: A social exchange perspective.

2008The Development and Validation of a New Machiavellianism Scale

2005The dark triad and normal personality traits

1996Machiavellianism: A synthesis of the evolutionary and psychological literatures.

1989Business ethics: A literature review with a focus on marketing ethics

1990Marketing Ethics: Factors Influencing Perceptions of Ethical Problems and Alternatives

1995Top Management Team Characteristics and Corporate Illegal Activity

2007Intelligence Vs. Wisdom: The Love of Money, Machiavellianism, and Unethical Behavior across College Major and Gender