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Scaling the Association between Colors and Mood-Tones · Study

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ArticleScaling the Association between Colors and Mood-Tones

K. Warner Schaie1961

Article1961

Scaling the Association between Colors and Mood-Tones

K. Warner Schaie

74 citations·0/0 files stored·The American Journal of Psychology

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Color perception and design Categorization, perception, and language Color Science and Applications

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1973A Cross-Cultural Study of the Affective Meanings of Color 2011Exciting red and competent blue: the importance of color in marketing 2018A Historically Based Review of Empirical Work on Color and Psychological Functioning: Content, Methods, and Recommendations for Future Research 2017The association between colors and emotions for emotional words and facial expressions 1985The Effects of Exposure to Red and Blue Light on Physiological Indices and Time Estimation 2005The Impact of Ad Background Color on Brand Personality and Brand Preferences 1962The Performance of Mentally Defective Children on the Color Pyramid Test

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Year1961

Typearticle

Published1961-06-01

VenueThe American Journal of Psychology

ISSN-L0002-9556

Languageen

Citations74

Files0 public / 0

ShelfColor perception and design

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doi10.2307/1419412

openalex_workW2323172107

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