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Developing Productive Customers in Emerging Markets
1 references·16 citing·51 second hop
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References

  • 2002Serving the world's poor, profitably.1,520 cited

Cited by

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  • 2016Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector103 cited
  • 2008The difficulties in using a cost leadership strategy in emerging markets85 cited
  • 2015SOCIAL ENTREPRENEURSHIP AND SUSTAINABILITY – UNDERSTANDING THE CONTEXT AND KEY CHARACTERISTICS81 cited
  • 2014When Gray is Good: Gray Markets and Market‐Creating Investments63 cited
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  • 2008The expanding role of intangible assets of the brand48 cited
  • 2019Institutional quality and inclusive strategies at the base of the pyramid41 cited
  • 2006Media & Glocal Change: Rethinking Communication for Development41 cited
  • 2023Banking the unbanked. Constitutive rules and the institutionalization of mobile payment systems in Nigeria

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28 cited
  • 2013Marketing Management24 cited
  • 2006Social Entrepreneurial Business Models: An Exploratory Study23 cited
  • 2017Providing Appropriate Technology for Emerging Markets: Case Study on China’s Solar Thermal Industry21 cited