Process Oriented Marketing

Hermann Diller · Björn Sven Ivens

24 citations0/0 files storedMarketing ZFP

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Marketing and Advertising Strategies Digital Marketing and Social Media Service and Product Innovation

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2003Evolving to a New Dominant Logic for Marketing 1994The Capabilities of Market-Driven Organizations 2018PRODUCT DESIGN AND DEVELOPMENT 2003Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited 1990The Effect of a Market Orientation on Business Profitability 1984Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit 1992The Changing Role of Marketing in the Corporation

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2020Quo Vadis, Business Process Maturity Model? Learning from the Past to Envision the Future 2017Examining the impact of business process orientation on organizational performance: the case of Croatia 2019An integral model for the implementation of environmental policy strategy

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