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Process Oriented Marketing
16 references·3 citing·43 second hop
Process Oriented Marketing (2006)Process Oriented MarketingPRODUCT DESIGN AND DEVELOPMENT (2018)PRODUCT DESIGN AND DEVELOPMENTTime‐Driven Activity‐Based Costing (2012)Time‐Driven Activity‐Based Co…Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited (2003)Exploitation, Exploration, an…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Process Management and Technological Innovation: A Longitudinal Study of the Photography and Paint Industries (2002)Process Management and Techno…The Role of Marketing (1999)The Role of MarketingMarketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)Marketing, Business Processes…Total Quality Management: Empirical, Conceptual, and Practical Issues (1995)Total Quality Management: Emp…Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes (1995)Organizational Market Informa…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Reengineering the Corporation (1993)Reengineering the CorporationThe Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit (1984)Measuring organizational perf…Quo Vadis, Business Process Maturity Model? Learning from the Past to Envision the Future (2020)Quo Vadis, Business Process M…An integral model for the implementation of environmental policy strategy (2019)An integral model for the imp…Examining the impact of business process orientation on organizational performance: the case of Croatia (2017)Examining the impact of busin…Statistical principles in experimental design. (1962)The Effect of a Market Orientation on Business Profitability (1990)MANAGERIAL TIES AND FIRM PERFORMANCE IN A TRANSITION ECONOMY: THE NATURE OF A MICRO-MACRO LINK. 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(1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Dynamic capabilities and strategic management (1997)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)The Interplay Between Exploration and Exploitation (2006)Organizational Ambidexterity: Antecedents, Outcomes, and Moderators (2008)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Market, Hierarchy, and Trust: The Knowledge Economy and the Future of Capitalism (2001)What Stakeholder Theory is Not (2003)The role of product architecture in the manufacturing firm (1995)Modularity, flexibility, and knowledge management in product and organization design (1996)Product Development Decisions: A Review of the Literature (2001)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Role congruity theory of prejudice toward female leaders. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 2018PRODUCT DESIGN AND DEVELOPMENT5,504 cited
  • 2003Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited4,379 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1984Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit3,337 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1993Reengineering the Corporation2,520 cited
  • 1995Total Quality Management: Empirical, Conceptual, and Practical Issues1,630 cited
  • 2002Process Management and Technological Innovation: A Longitudinal Study of the Photography and Paint Industries1,460 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 1995Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes1,021 cited
  • 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

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986 cited
  • 1999The Role of Marketing831 cited
  • 2012Time‐Driven Activity‐Based Costing819 cited
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    • 2020Quo Vadis, Business Process Maturity Model? Learning from the Past to Envision the Future22 cited
    • 2017Examining the impact of business process orientation on organizational performance: the case of Croatia19 cited
    • 2019An integral model for the implementation of environmental policy strategy16 cited