The Use of Michael Porter’s Generic Strategies in the Romanian Hotel Industry

Abstract

Porter's generic strategies remain one of the most widely accepted typology of strategic options for businesses. Using a survey a sample of 69 hotel managers from the Nord-West part of Romania was questioned about their current strategic practices. A factor analysis revealed that hotels are pursuing only two strategies that can be identified as those of Porter. The regression analysis was used in order to test if there are certain practices that correlate with the strategies identified earlier in the study. The ANOVA results indicate between two and five strategic practices were significant for each of the four strategies. The results of the study are important as they support much of the literature and discussions about aligning strategic practices with the chosen strategy.

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