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Cited by

• 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
• 2004Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships550 cited
• 2015Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern?39 cited
• 1980The Lognormal Distribution of Buying Frequency Rates37 cited
• 2022Factors that influence manufacturer and store brand behavioral loyalty32 cited
• 2008Individual differences in price responsiveness within and across food brands30 cited
• 2018Portfolios: Patterns in brand penetration, market share, and hero product variants29 cited
• 1998Determining the effects of observed and unobserved heterogeneity on consumer brand choice29 cited
• 1984Stochastic Panel-Data Models of Urban Shopping Behaviour: 3. The Interaction of Store Choice and Brand Choice27 cited
• 1981The Theory of Stochastic Preferences: Further Comments and Clarifications26 cited
• 1993Nonstationary Conditional Trend Analysis: An Application to Scanner Panel Data23 cited
• 2023Dynamic pricing and inventory control for multiple products in a retail chain22 cited
• 2011Service Quality Perceptions of Solely Loyal Customers20 cited
• 1992