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ArticleThe New Marketing Research Systems

Gerard J. Tellis1996

Article1996

The New Marketing Research Systems

Gerard J. Tellis · David J. Curry

31 citations·0/0 files stored·Journal of Marketing Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Competitive and Knowledge Intelligence

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2008Social area analysis, data mining, and GIS 2003Forecasting new product trial in a controlled test market environment 2005Effects of neighbourhood characteristics on store performance supermarkets versus hypermarkets 1998A marketing category management system: a decision support system using scanner data 1999Incorporating balance of power in channel decision structure: Theory and empirical application 2001Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration 1999Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry

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Year1996

Typearticle

Published1996-02-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations31

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/3152018

openalex_workW2326948893

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