Service-Dominant Logic for Marketing

Michaela Haase

42 citations0/0 files storedMarketing ZFP

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Service and Product Innovation Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

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2010Stakeholder Marketing: Why “Stakeholder” Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and why the Future is Bright for Stakeholder Marketing 2021The journey from goods-dominant logic to service-dominant logic: A case study with a global technology manufacturer 2014How much is it? Price representation practices in retail markets 2014Differences in decision-making criteria towards the return on marketing investment: A project business perspective 2015Rhetoric in customer referencing: Fortifying sales arguments in two start-up companies 2012Service value co-creation model considering experience based on service field concept 2015The Effect of Overconfidence and Underconfidence on Consumer Value

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