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• 2021The journey from goods-dominant logic to service-dominant logic: A case study with a global technology manufacturer40 cited
• 2010Stakeholder Marketing: Why “Stakeholder” Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and why the Future is Bright for Stakeholder Marketing40 cited
• 2014How much is it? Price representation practices in retail markets39 cited
• 2014Differences in decision-making criteria towards the return on marketing investment: A project business perspective31 cited
• 2015Rhetoric in customer referencing: Fortifying sales arguments in two start-up companies29 cited
• 2015The Effect of Overconfidence and Underconfidence on Consumer Value28 cited
• 2012Service value co-creation model considering experience based on service field concept28 cited
• 2024Exploring self-service technology adoption: Case of airline check in9 cited