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Should B2B start-ups invest in marketing? · Study

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ArticleShould B2B start-ups invest in marketing?

Ofer Mintz2024

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Articlegreen2024

Should B2B start-ups invest in marketing?

Ofer Mintz · Gary L. Lilien

9 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Entrepreneurship Studies and Influences Private Equity and Venture Capital

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References

1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1973Job Market Signaling 2000The Promise of Entrepreneurship as a Field of Research 1984Upper Echelons: The Organization as a Reflection of Its Top Managers 2010Signaling Theory: A Review and Assessment 1993Market Orientation: Antecedents and Consequences 1989An Estimated Model of Entrepreneurial Choice under Liquidity Constraints 2007Institutions and Organizations: Ideas, Interests, and Identities

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Year2024

Typearticle

Published2024-01-13

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations9

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.indmarman.2024.01.003

openalex_workW4390848231

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