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Should B2B start-ups invest in marketing?
16 references·0 citing·43 second hop
Should B2B start-ups invest in marketing? (2024)Should B2B start-ups invest in marketing?A Review and Road Map of Entrepreneurial Equity Financing Research: Venture Capital, Corporate Venture Capital, Angel Investment, Crowdfunding, and Accelerators (2017)A Review and Road Map of Entr…Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy (2013)Entrepreneurial orientation, …Signaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…Understanding the Marketing Department's Influence within the Firm (2009)Understanding the Marketing D…Institutions and Organizations: Ideas, Interests, and Identities (2007)Institutions and Organization…The evolution of firm networks: from emergence to early growth of the firm (2001)The evolution of firm network…The Promise of Entrepreneurship as a Field of Research (2000)The Promise of Entrepreneursh…New venture survival (2000)New venture survivalCUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS (1996)CUSTOMER POWER, STRATEGIC INV…Optimal Investment, Monitoring, and the Staging of Venture Capital (1995)Optimal Investment, Monitorin…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…An Estimated Model of Entrepreneurial Choice under Liquidity Constraints (1989)An Estimated Model of Entrepr…Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Upper Echelons: The Organizat…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…The External Control of Organizations: A Resource Dependence Perspective. (1979)The External Control of Organ…Job Market Signaling (1973)Job Market SignalingExperimental and Quasi-Experimental Designs for Research (1963)Case Study Research: Design and Methods (1984)The dynamics of product innovation and firm competences (2002)Ambidexterity as a dynamic capability: Resolving the innovator's dilemma (2008)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)External Control of Organizations: Resource Dependence Perspective (2011)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Determinants of corporate borrowing (1977)Agency Costs of Free Cash Flow, Corporate Finance, and Takeovers (1986)The economics of small business finance: The roles of private equity and debt markets in the financial growth cycle (1998)Interorganizational Endorsements and the Performance of Entrepreneurial Ventures (1999)Venture Capital and the Professionalization of Start‐Up Firms: Empirical Evidence (2002)Credit Rationing in Markets with Imperfect Information (1981)Financing Constraints and Corporate Investment (1988)Survival of the Fittest? Entrepreneurial Human Capital and the Persistence of Underperforming Firms (1997)What Makes an Entrepreneur? (1998)Prior Knowledge and the Discovery of Entrepreneurial Opportunities (2000)The Theory of Economic Development (2003)Corporate financing and investment decisions when firms have information that investors do not have (1984)Signalling Theory and Equilibrium in Strategic Management Research: An Assessment and a Research Agenda (2014)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Increasing Vaccination: Putting Psychological Science Into Action (2017)Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy (1986)Capitalism, Socialism and Democracy (1997)Value creation in E‐business (2001)The role of social and human capital among nascent entrepreneurs (2003)American Economic Review (2019)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Capabilities of Market-Driven Organizations (1994)The Comparative Advantage Theory of Competition (1995)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information (1976)Sensemaking and sensegiving in strategic change initiation (1991)Defining the Family Business by Behavior (1999)A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature (2009)Conducting Educational Design Research (2018)Digital innovation and transformation: An institutional perspective (2018)Mastering digital transformation: The nexus between leadership, agility, and digital strategy (2022)
this work references cited by second hop

References

  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 1973Job Market Signaling16,329 cited
  • 2000The Promise of Entrepreneurship as a Field of Research11,967 cited
  • 1984Upper Echelons: The Organization as a Reflection of Its Top Managers9,088 cited
  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 1993Market Orientation: Antecedents and Consequences4,340 cited
  • 1989An Estimated Model of Entrepreneurial Choice under Liquidity Constraints3,318 cited
  • 2007Institutions and Organizations: Ideas, Interests, and Identities2,950 cited
  • 1996CUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS2,554 cited
  • 1995Optimal Investment, Monitoring, and the Staging of Venture Capital2,058 cited
  • 1979The External Control of Organizations: A Resource Dependence Perspective.1,438 cited
  • 2001The evolution of firm networks: from emergence to early growth of the firm1,421 cited
  • 2013Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy753 cited
  • 2017A Review and Road Map of Entrepreneurial Equity Financing Research: Venture Capital, Corporate Venture Capital, Angel Investment, Crowdfunding, and Accelerators640 cited

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  • 2000New venture survival630 cited
  • 2009Understanding the Marketing Department's Influence within the Firm587 cited
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