International Market Analysis

Reed Moyer

34 citations0/0 files storedJournal of Marketing Research

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International Business and FDI Consumer Behavior and Market Dynamics Innovation and Socioeconomic Development

Abstract

Market researchers analyzing underdeveloped countries’ markets have limited data sources at their disposal. There are many of these markets, but their total potential is relatively small. A need exists to describe and analyze these markets despite the data limitations. This article indicates techniques that may be useful in doing the job without the analyst incurring inordinate expense.

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References

1957Input-Output Analysis in an Underdeveloped Country: A Case Study

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1970An Application of Econometric Models to International Marketing 1984Toward an International Perspective of Market Analysis in Industrial Marketing

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