An Application of Econometric Models to International Marketing

J. Scott Armstrong

24 citations0/0 files storedJournal of Marketing Research

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International Business and FDI Global trade and economics Consumer Market Behavior and Pricing

Abstract

Currently available econometric techniques provide useful information for measuring international markets.A key aspect of these techniques is the use of an extensive a priori analysis, which is demonstrated in a study of the international market for still cameras.

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1956The Analysis of Family Budgets 1951On the Accuracy of Economic Observations.1965World Handbook of Political and Social Indicators.1955The Analysis of Family Budgets 1969An Appraisal of Short-Term Economic Forecasts 1968International Market Analysis

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2004Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey 1995Empirical Marketing Generalization Using Meta-Analysis

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