Correlates of Consumer Susceptibility to Coupons in New Grocery Product Introductions

Jesse E. Teel · William O. Bearden

83 citations0/0 files storedJournal of Advertising

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

This paper presents the results of an exploratory study of female shoppers influenced to try new grocery products by sales promotions coupons. The findings indicate that this consumer group represents a sizable market segment with many unique characteristics. Knowledge of the unique demographic and psychographic characteristics of this segment should facilitate development of promotional strategies to elicit early trial of new products.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 83 citations exist upstream.

Cited by

1995Competition Over Price and Service Rate When Demand is Stochastic: A Strategic Analysis 1999The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry 2009A model of consumer financial numeracy 2002Analysis of Sales Promotion Effects on Household Purchase Behavior 2013A framework for designing and implementing effective online coupons in tourism and hospitality 2011Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions 1995Competing Coupon Promotions and Category Sales 2001Consumers use of price promotions: a model and its potential moderators

Imported from OpenAlex (CC0) — nothing here is generated.