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Correlates of Consumer Susceptibility to Coupons in New Grocery Product Introductions
0 references·16 citing·57 second hopsampled
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  • 1995Competition Over Price and Service Rate When Demand is Stochastic: A Strategic Analysis135 cited
  • 1999The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry105 cited
  • 2009A model of consumer financial numeracy82 cited
  • 2002Analysis of Sales Promotion Effects on Household Purchase Behavior81 cited
  • 2013A framework for designing and implementing effective online coupons in tourism and hospitality64 cited
  • 2011Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions60 cited
  • 1995Competing Coupon Promotions and Category Sales55 cited
  • 2001Consumers use of price promotions: a model and its potential moderators51 cited
  • 1989Shopping Model of the Time‐Sensitive Consumer48 cited
  • 2022The Journal of Advertising ’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review46 cited
  • 2019Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type43 cited
  • 2009Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment41 cited
  • 2007Demographics in Sales Promotion Proneness: a Socio-Cultural Approach41 cited

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  • 2005The different faces of coupon elasticity38 cited
  • 1988Coupon Redeemers: Are They Better Shoppers?37 cited
  • 2013Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption32 cited