Articlehybrid2022

Advertising expenditure and stock performance: A bibliometric analysis

Tareq Rasul · Weng Marc Lim · Michael Dowling · Satish Kumar · Raouf Ahmad Rather

31 citations0/0 files storedFinance research letters

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Financial Markets and Investment Strategies Financial Analysis and Corporate Governance

Abstract

Firms’ advertising expenditure and its impact on their stock performance have been widely studied. However, existing reviews have often considered them independently, resulting in a fragmented understanding of the progress and contribution of their joint investigation. To address this gap, we conduct a 60-year review of advertising expenditure and stock performance research available in Scopus. Our review unpacks (1) the most prolific countries, institutions, journals, and authors, (2) the most cited articles, and (3) the major clusters or themes of research—i.e., corporate social responsibility, research and development, brand equity, new product performance, innovativeness, and crisis management—on advertising expenditure and stock performance. We conclude by using these retrospective insights to suggest prospective pathways forward to enrich the field.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 31 citations exist upstream.

References

1997On Persistence in Mutual Fund Performance 2021How to conduct a bibliometric analysis: An overview and guidelines 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 1969Statistical bibliography or bibliometrics 2013The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness 1998Market-Based Assets and Shareholder Value: A Framework for Analysis 2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives 2001The Stock Market Valuation of Research and Development Expenditures

Cited by

2023Customer loyalty in the banking sector: a meta-analytic study 2024Governance of Islamic social finance: learnings from existing literature 2023Financial distress in the banking industry: A bibliometric synthesis and exploration 2023The importance of ABS 2 journals in finance scholarship: Evidence from a bibliometric case study 2025Ethical marketing: a review and research agenda

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.