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Advertising expenditure and stock performance: A bibliometric analysis
16 references·5 citing·50 second hop
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References

  • 1997On Persistence in Mutual Fund Performance17,267 cited
  • 2021How to conduct a bibliometric analysis: An overview and guidelines14,255 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 1969Statistical bibliography or bibliometrics3,301 cited
  • 2013The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness2,531 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives2,319 cited
  • 2001The Stock Market Valuation of Research and Development Expenditures1,734 cited
  • 2022Guidelines for advancing theory and practice through bibliometric research1,148 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 2014Corporate socially responsible investments: CEO altruism, reputation, and shareholder interests909 cited
  • 2012Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration837 cited
  • 1993Advertising, R&D Expenditures and the Market Value of the Firm700 cited
  • 2011Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

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623 cited
  • 2022Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’569 cited
  • 1998Brand Values and Capital Market Valuation541 cited
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