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What Makes a Brand Name Familiar?

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References

1971Buyer Attitudes and Brand Choice Behavior118 cited

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1994What Makes a Slogan Memorable and Who Remembers It66 cited
2010A longitudinal examination of the effects of retailer–manufacturer brand alliances: The role of perceived fit54 cited
1987Linguistic Distinction among Top Brand Names42 cited
2011Building Strong Service Brands: The Hierarchical Relationship Between Brand Equity Dimensions31 cited
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2016A Review of Marketing Strategies from the European Chocolate Industry19 cited
1981Role of Advertising:Persuasion or Agenda Setting?19 cited
2015Intergenerational appeal in advertising: impacts of brand–gender extension and brand history18 cited
2004Using positioning models to measure and manage brand uncertainty18 cited
2013The Brand Recall Index: a metric for assessing value

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12 cited

2005Determinants influencing Consumer Perceptions of Web Site Trust and Outcomes9 cited

2012Pengaruh Display, Kepercayaan Merek, Keakraban Merek, Persepsi Harga Terhadap Intensi Pembelian dan Pembelian Tak Terencana9 cited