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Linguistic Distinction among Top Brand Names · Study

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ArticleLinguistic Distinction among Top Brand Names

Bruce Vanden Bergh1987

Article1987

Linguistic Distinction among Top Brand Names

Bruce Vanden Bergh · Keith Adler

42 citations·0/0 files stored·Journal of Advertising Research

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Consumer Behavior in Brand Consumption and Identification Linguistic research and analysis Corporate Identity and Reputation

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References

1929A study in phonetic symbolism.1933Further Experiments in Phonetic Symbolism 1973What Makes a Brand Name Familiar?1984Sound Advice on Brand Names 1977A Name to Compare With A Discussion of the Naming of New Brands 1981Chickens and Pickles

Cited by

2008Why Do Advertisers Use Puns? A Linguistic Perspective 2001Chinese brand naming: a linguistic analysis of the brands of ten product categories 2014Sounds good: Phonetic sound patterns in top brand names 1997Chinese consumers’ perception of alpha-numeric brand names 2012Does brand spelling influence memory? The case of auditorily presented brand names 2015How are brand names of Chinese companies perceived by Americans?2015Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation

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Year1987

Typearticle

Published1987-08-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations42

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1080/00218499.1987.12467793

openalex_workW4412433692

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