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Linguistic Distinction among Top Brand Names

6 references·8 citing·36 second hop

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References

1929A study in phonetic symbolism.1,014 cited
1933Further Experiments in Phonetic Symbolism419 cited
1973What Makes a Brand Name Familiar?67 cited
1984Sound Advice on Brand Names54 cited
1977A Name to Compare With A Discussion of the Naming of New Brands54 cited
1981Chickens and Pickles43 cited

Cited by

2008Why Do Advertisers Use Puns? A Linguistic Perspective44 cited
2001Chinese brand naming: a linguistic analysis of the brands of ten product categories42 cited
2014Sounds good: Phonetic sound patterns in top brand names38 cited
2013Developing a decision model for brand naming using Delphi method and analytic hierarchy process38 cited
1997Chinese consumers’ perception of alpha-numeric brand names37 cited
2012Does brand spelling influence memory? The case of auditorily presented brand names35 cited
2015How are brand names of Chinese companies perceived by Americans?24 cited
2015Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation15 cited

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