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Corporate Social Responsibility in Higher Education Institutions: Istanbul Bilgi University Case

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Higher Education and Sustainability Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability

Abstract

Universities, especially private ones are in need of strong corporate strategies in order to be successful in the highly competitive education industry. In this respect, Corporate Social Responsibility (CSR) becomes one of the highly preferred strategies by higher education institutions for gaining a good reputation and a competitive advantage. This study aims to analyze Istanbul Bilgi University, in the context of social responsibility practices. The major finding of the study is that in order for an institution to be successful in CSR strategy, CSR actions has to be internalized and must be supported by the management.

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References

2004Firm resources and sustained competitive advantage 1979A Three-Dimensional Conceptual Model of Corporate Performance 2007Strategy and society: the link between competitive advantage and corporate social responsibility 1996Identity, Image, and Issue Interpretation: Sensemaking During Strategic Change in Academia 1998Managing Corporate Image and Corporate Reputation 2001Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison 2000Academic restructuring: Organizational change and institutional imperatives 2005The role of corporate identity in the higher education sector

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