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References

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1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
1999Whence Consumer Loyalty?7,319 cited
2010Satisfaction: a behavioral perspective on the consumer6,042 cited
1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
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2006Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration3,409 cited
2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
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2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
2008An Empirical Evaluation of the Use of Fixed Cutoff Points in RMSEA Test Statistic in Structural Equation Models

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1,536 cited

1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited

2003Developing and validating measures of facets of customer-based brand equity1,320 cited

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