Studying Communication in the 21st Century

Abstract

Communication is not a field removed from social life but a general property of action. Based on this fact, this article argues that the communication studies needed most today are those that are as sociological as possible. This requires researchers who not only embrace theoretical ambitions in their fieldwork, but also recognize the methodological primacy of description and understanding of situated action, without limiting themselves to it. On a theoretical level, it furthermore requires them to prolong their analysis of action with that of the evolving organization of societies, thus reviving an alliance with anthropology and history.

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