Network Celebrity: Entrepreneurship and the New Public Intellectuals

Fred Turner

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Cybernetics and Technology in Society Media and Digital Communication Contemporary Social and Educational Issues

Abstract

This article identifies a mode of intellectual influence and popular celebrity that has emerged alongside American computer science and collaborative engineering: “network celebrity.” By tracking the tactics and impact of three key intellectual entrepreneurs — Norbert Wiener, Stewart Brand, and Tim O’Reilly — the article traces the rise of this mode of celebrity. It outlines both the new shape of network- driven intellectual fame and the dangers inherent in networked modes of power.

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1988Science in Action: How to Follow Scientists and Engineers through Society 1987Science in action : how to follow scientists and engineers through society 20124 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software 2019Cybernetics or Control and Communication in the Animal and the Machine 1949Cybernetics. Or Control and Communication in the Animal and the Machine 2005Brokerage and Closure 2005Brokerage and Closure: An Introduction to Social Capital 2007Cold Intimacies: The Making of Emotional Capitalism

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2017“Facebook for Academics”: The Convergence of Self-Branding and Social Media Logic on Academia.edu

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