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Repeat-Purchase Estimation and the Linear Learning Model
4 references·2 citing·22 second hop
Repeat-Purchase Estimation and the Linear Learning Model (1968)Repeat-Purchase Estimation and the Linear…The Development of Brand Loyalty: An Experimental Study (1968)The Development of Brand Loya…Order and Homogeneity of Family Specific Brand-Switching Processes (1966)Order and Homogeneity of Fami…Markov Chains Applied to Marketing (1964)Markov Chains Applied to Mark…Brand Choice as a Probability Process (1962)Brand Choice as a Probability…Homogeneity and heterogeneity in stochastic models of brand choice behavior (1985)Homogeneity and heterogeneity…McConnell's Experimental Brand Choice Data (1973)McConnell's Experimental Bran…Sociological Methodology 1975 (1975)A Dynamic Attribute Satiation Model of Variety-Seeking Behavior (1982)Variety Seeking Through Brand Switching (1984)Demand for 'Healthy' Products: False Claims in Advertising (2015)Statistical principles in experimental design. (1962)Influence of Beer Brand Identification on Taste Perception (1964)The Development of Brand Loyalty (1964)Equilibrium with Product Differentiation (1985)The Loyal Traveler: Examining a Typology of Service Patronage (1997)Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model (2012)The Price-Quality Relationship in an Experimental Setting (1968)Repeat-Buying: Theory and Applications (1974)Applied Statistical Decision Theory (1962)Applied Statistical Decision Theory. (1962)Are Some Consumers More Prone to Purchase Private Brands? (1969)Formal Choice Models in Marketing (1983)Dynamic Analysis of Consumer Response to Marketing Strategies (1982)The Dynamics of Prices and Market Shares Over the Product Life Cycle (1985)Mapping the customer journey: Lessons learned from graph-based online attribution modeling (2016)Predicting destination choice — A discussion of destination loyalty (1999)The impact of switching costs on customer loyalty: A study among corporate customers of mobile telephony (2003)An examination of tourists' attitudinal and behavioral loyalty: Comparison between domestic and international tourists (2009)
this work references cited by second hop

References

  • 1968The Development of Brand Loyalty: An Experimental Study191 cited
  • 1962Brand Choice as a Probability Process144 cited
  • 1964Markov Chains Applied to Marketing60 cited
  • 1966Order and Homogeneity of Family Specific Brand-Switching Processes60 cited

Cited by

  • 1973McConnell's Experimental Brand Choice Data14 cited
  • 1985Homogeneity and heterogeneity in stochastic models of brand choice behavior8 cited

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