Articlehybrid2009

Die Rolle der Werbung in der internen Markenführung

Sven Henkel · Daniel Wentzel · Torsten Tomczak

27 citations0/0 files storedMarketing ZFP

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

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2011Werbung als Verhaltensvorbild für Mitarbeiter

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