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Daniel Wentzel · Study
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Author
Daniel Wentzel
29 works
· latest 2023
· 3 institutions
cluster: provisional
ORCID 0000-0002-0170-4435
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25
Citations
1,808
Works here
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Most cited in this library
Blissfully ignorant: the effects of general privacy concerns, general institutional trust, and affect in the privacy calculus
2015 · 410 citations
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
2010 · 200 citations
Smart Products: Conceptual Review, Synthesis, and Research Directions*
2020 · 196 citations
Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
2013 · 184 citations
The effect of employee behavior on brand personality impressions and brand attitudes
2009 · 122 citations
Works
29 shown
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options
Journal of Marketing
·
2023
·
4 authors
·
Open access
45
citations
How expressing one’s likes and dislikes affects enjoyment: a replication
Marketing Letters
·
2023
·
3 authors
·
Open access
1
citations
Dynamic capabilities for orchestrating digital innovation ecosystems: Conceptual integration and research opportunities
Information and Organization
·
2022
·
5 authors
46
citations
Smart Products: Conceptual Review, Synthesis, and Research Directions*
Journal of Product Innovation Management
·
2020
·
3 authors
·
Open access
196
citations
Launching for success: The effects of psychological distance and mental simulation on funding decisions and crowdfunding performance
Journal of Business Venturing
·
2020
·
4 authors
·
Open access
63
citations
“Touching” services: tangible objects create an emotional connection to services even before their first use
BuR - Business Research
·
2020
·
4 authors
·
Open access
12
citations
Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership
Journal of the Academy of Marketing Science
·
2019
·
3 authors
30
citations
The aesthetic fidelity effect
International Journal of Research in Marketing
·
2019
·
3 authors
·
Open access
24
citations
Breathing Down Your Neck!
Journal of Retailing
·
2018
·
4 authors
33
citations
Purchasing for someone else in a b-to-b context: Joint effects of choice overload and accountability
Journal of Business-to-Business Marketing
·
2018
·
3 authors
7
citations
“Supersize me!” The effects of cognitive effort and goal frame on the persuasiveness of upsell offers
Journal of service management
·
2017
·
5 authors
27
citations
Securing Frontline Employee Support After an Ethical Scandal
Journal of Service Research
·
2016
·
3 authors
11
citations
Organizational Transformation Towards Product-service Systems – Empirical Evidence in Managing the Behavioral Transformation Process
Procedia CIRP
·
2016
·
3 authors
·
Open access
23
citations
Blissfully ignorant: the effects of general privacy concerns, general institutional trust, and affect in the privacy calculus
Information Systems Journal
·
2015
·
4 authors
410
citations
Purchasing for Someone Else in a B2B Context: Joint Effects of Choice Overload and Accountability
SSRN Electronic Journal
·
2015
·
2 authors
·
preprint
·
Open access
1
citations
Purchasing for someone else in a B2B context: joint effects of accountability and choice overload
RWTH Publications (RWTH Aachen)
·
2015
·
3 authors
·
thesis
·
Open access
0
citations
Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
Journal of Marketing
·
2013
·
3 authors
184
citations
The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences
Psychology and Marketing
·
2012
·
3 authors
56
citations
Der Funnel als Analyse- und Steuerungsinstrument von Brand Behavior
Gabler Verlag eBooks
·
2011
·
5 authors
·
chapter
32
citations
Storytelling im Behavioral Branding
Gabler Verlag eBooks
·
2011
·
3 authors
·
chapter
27
citations
Der Einsatz von Instrumenten zur Förderung von Brand Behavior
Gabler Verlag eBooks
·
2011
·
5 authors
·
chapter
21
citations
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Psychology and Marketing
·
2010
·
3 authors
200
citations
Can I Live Up to That Ad? Impact of Implicit Theories of Ability on Service Employees’ Responses to Advertising
Journal of Service Research
·
2010
·
3 authors
43
citations
The effect of employee behavior on brand personality impressions and brand attitudes
Journal of the Academy of Marketing Science
·
2009
·
1 author
122
citations
Improving incongruent sponsorships through articulation of the sponsorship and audience participation
Journal of Marketing Communications
·
2009
·
4 authors
100
citations
Die Rolle der Werbung in der internen Markenführung
Marketing ZFP
·
2009
·
3 authors
·
Open access
27
citations
Der Einsatz von Instrumenten zur Förderung von Brand Behavior
Gabler eBooks
·
2009
·
5 authors
·
chapter
25
citations
Interne Markenführung durch Markengeschichten
Alexandria (UniSG) (University of St.Gallen)
·
2008
·
4 authors
14
citations
Bringing the brand to life: Structural conditions of brand-consistent employee behavior
Thexis
·
2007
·
3 authors
28
citations