Organizational Transformation Towards Product-service Systems – Empirical Evidence in Managing the Behavioral Transformation Process

Achim Buschmeyer · Günther Schuh · Daniel Wentzel

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Service and Product Innovation Sustainable Supply Chain Management Organizational Change and Leadership

Abstract

One of the major challenges facing today's manufacturing industry is to differentiate from competition in a highly globalized world. As a consequence to the increasing competitive pressure, many companies transform their product centered business models towards service based business models to differentiate from competition. However, the transformation is often underestimated regarding its complexity and its management challenges to behavioral change. As a consequence lots of transformation initiatives fail. Besides difficulties in structuring the magnitude of changes in processes and structures, many transformation managers do not perceive the risk of employee resistance against changes, which is one of the key factors causing the failure of transformation. The objective of this paper is to enhance the existing body of research on manufacturer's organizational transformation towards Product-Service Systems. More detailed, the objective is to develop new knowledge to support the management during the decision-making process in the way how and by means of which instruments the change of behavior can be supported when transforming from a manufacturer to a solution. We developed a reference framework which structures and defines the relevant dimensions of behavioral change. The identification and validation of the success factors build the second component of our research. We conducted an empirical investigation in the German manufacturing industry and got 79 data sets. Structural equation modelling was applied for the analyses and the validation of the hypotheses. By this analysis we linked management practice with employee behavior and transformational success variables. On the basis of the gained insights decisions can be made concerning the successful transformation from manufacturer to a solution-oriented service provider.

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References

1951Coefficient Alpha and the Internal Structure of Tests 2009Leading change: why transformation efforts fail 1999Project management: cost, time and quality, two best guesses and a phenomenon, its time to accept other success criteria 2008From Theory to Intervention: Mapping Theoretically Derived Behavioural Determinants to Behaviour Change Techniques 2014Theories of behaviour and behaviour change across the social and behavioural sciences: a scoping review 1989Choosing Strategies for Change 2010Stages of change 2008From goods to service(s): Divergences and convergences of logics

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