Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Multivariate Analysis of Variance in Research on the Effectiveness of TV Commercials

4 references·11 citing·38 second hop

FromToDepth

this work references cited by second hop

References

1989Research for Marketing Decisions305 cited
1964Defining Advertising Goals for Measured Advertising Results297 cited
1956The Design of Social Research103 cited
1954The Design of Social Research.59 cited

Cited by

1975Unequal Cell Sizes in Marketing Experiments: Use of the General Linear Hypothesis54 cited
1979A Linear Covariate Model of Warranty Attitudes and Behaviors39 cited
2012Manifest Conflict and Conflict Aftermath in Franchise Systems: A 10-Year Examination*38 cited
1991Television program involvement and advertising response: some unsettling implications for copy research37 cited
1987Moderating disconfirmation of expectations through the use of two-sided appeals: A longitudinal approach17 cited
1988The Effectiveness of Chinese Print Advertisements in North America13 cited
1992Differentiative Comparative Advertising: Some Positive Results Revealed by Measurement of Simultaneous Effects on the Ad-Sponsoring and Comparison Brands12 cited
1987Cognitive and Affective Dimensions of Educational Objectives: Scale Development and Measurement11 cited
1985Frugality: A cross‐national moderator of the price‐quality relationship11 cited
1982Parameter Stability and "Carry-Over Effects" in a Consumer Decision-Process Model

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

10 cited

1985Community Attitudes to Industrial Relations Issues in Perth, 1974-19845 cited