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Marketing High Technology: An Insider's View
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Marketing High Technology: An Insider's View (1987)Marketing High Technology: An Insider's V…Servitization as a strategy for diffusing radical technologies: An analysis of U.S. top corporate R&D investors (2024)Servitization as a strategy f…Disentangling the Role of Management Control Systems for Product and Process Innovation in Different Contexts (2018)Disentangling the Role of Man…How firm innovativeness and unexpected product reliability failures affect profitability (2015)How firm innovativeness and u…Early Business Model Evolution in Science-based Ventures: The Case of Advanced Materials (2015)Early Business Model Evolutio…The logic of revenue logic? Strategic and operational levels of pricing in the context of software business (2009)The logic of revenue logic? S…Performance in adolescent, technology-based firms: Product strategy, implementation, and synergy (1997)Performance in adolescent, te…How to launch a high-tech product successfully: An analysis of marketing managers' strategy choices (1995)How to launch a high-tech pro…The marketing concept: a forgotten aid for marketing high‐technology products (1993)The marketing concept: a forg…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Theory Building From Cases: Opportunities And Challenges (2007)Learning, signaling, and convincing: The role of experimentation in the business modeling process (2017)Diffusion of Innovations 1 (2019)Ecosystem management: Past achievements and future promises (2021)The coevolution of innovation ecosystems and the strategic growth paths of knowledge-intensive enterprises: The case of China’s integrated circuit design industry (2022)Determinants of Success in the Development of Applications Software (1985)Marketing High Technology (1986)Harvard Business School (2020)Case Study Research: Design and Methods (1984)Case study research: Design and methods (1986)Marketing management: analysis. planning. implementation and control (2000)The antecedents of strategic pricing and its effect on company performance in the case of industrial service firms (2014)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit (1984)Should new products look similar or different? The influence of the market environment on strategic product styling (2007)Determinants of new product performance in small firms (2009)Skimming or penetration: optimal pricing of new fashion products in the presence of strategic consumers (2014)An Evolutionary Theory of Economic Change. (1983)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)The Knowledge-Creating Company (1995)Capitalism, Socialism and Democracy (1997)Bridging management control systems and innovation (2019)Effect of online hotel reviews on the relationship between defender and prospector strategies and management controls (2020)Digitalization as a facilitator of open innovation: Are family firms different? (2023)Specification Tests in Econometrics (1978)Technological paradigms and technological trajectories (1982)Diffusion of innovations. (2003)Understanding paradoxical tensions and coping strategies in platform-based servitization (2025)Capitalism, Socialism and Democracy. (1943)Organizational Information Requirements, Media Richness and Structural Design (1986)The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration (2021)Beneficial, Harmful, or Both? Effects of Corporate Venture Capital and Alliance Activity on Product Recalls (2023)The impact of innovation failure: Entrepreneurship adversity or opportunity? (2023)
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  • 2015Early Business Model Evolution in Science-based Ventures: The Case of Advanced Materials77 cited
  • 2015How firm innovativeness and unexpected product reliability failures affect profitability76 cited
  • 2018Disentangling the Role of Management Control Systems for Product and Process Innovation in Different Contexts42 cited
  • 2009The logic of revenue logic? Strategic and operational levels of pricing in the context of software business36 cited
  • 1997Performance in adolescent, technology-based firms: Product strategy, implementation, and synergy30 cited
  • 1995How to launch a high-tech product successfully: An analysis of marketing managers' strategy choices27 cited
  • 1993The marketing concept: a forgotten aid for marketing high‐technology products12 cited
  • 2024Servitization as a strategy for diffusing radical technologies: An analysis of U.S. top corporate R&D investors11 cited

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