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Marketing High Technology: An Insider's View · Study

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ArticleMarketing High Technology: An Insider's View

James A. Narus1987

Article1987

Marketing High Technology: An Insider's View

James A. Narus · William H. Davidow · William L. Shanklin · John K. Ryans

52 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Innovation Diffusion and Forecasting

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2015Early Business Model Evolution in Science-based Ventures: The Case of Advanced Materials 2015How firm innovativeness and unexpected product reliability failures affect profitability 2018Disentangling the Role of Management Control Systems for Product and Process Innovation in Different Contexts 2009The logic of revenue logic? Strategic and operational levels of pricing in the context of software business 1997Performance in adolescent, technology-based firms: Product strategy, implementation, and synergy 1995How to launch a high-tech product successfully: An analysis of marketing managers' strategy choices 1993The marketing concept: a forgotten aid for marketing high‐technology products 2024Servitization as a strategy for diffusing radical technologies: An analysis of U.S. top corporate R&D investors

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Year1987

Typearticle

Published1987-10-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations52

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1251255

openalex_workW2333192195

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