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John K. Ryans · Study
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Author
John K. Ryans
18 works
· latest 2003
· 4 institutions
cluster: provisional
Works
18 shown
Standardization/adaptation of international marketing strategy
International Marketing Review
·
2003
·
3 authors
185
citations
Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging
Journal of International Marketing
·
2003
·
3 authors
60
citations
Advertising standardization in India: US multinational experience
International Journal of Advertising
·
2002
·
3 authors
33
citations
Process Standardization across Intra- and Inter-Cultural Relationships
Journal of International Business Studies
·
2000
·
3 authors
174
citations
Measuring export performance in service industries
International Marketing Review
·
1998
·
3 authors
71
citations
How green-claim strength and country disposition affect product evaluation and company image
Psychology and Marketing
·
1997
·
4 authors
125
citations
DEFINITION, PERSPECTIVES, AND UNDERSTANDING OF INTERNATIONAL COMPETITIVENESS: A QUEST FOR A COMMON GROUND
Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness
·
1996
·
2 authors
111
citations
The case for better measurement and reporting of marketing performance
Business Horizons
·
1995
·
2 authors
38
citations
The Evolution of Marketing Theory in the United States and Europe
European Journal of Marketing
·
1991
·
3 authors
25
citations
International Marketing Ethics: Problems Encountered by Australian Firms
European Journal of Marketing
·
1990
·
3 authors
49
citations
Marketing High Technology: An Insider's View
Journal of Marketing
·
1987
·
4 authors
52
citations
Marketing high technology
·
1984
·
2 authors
·
book
96
citations
Attitudes Toward Advertising: A Multinational Study
Journal of International Business Studies
·
1982
·
2 authors
38
citations
Agency / Client Relationshipsas Seen by Influential on Both Sides
Journal of Advertising
·
1982
·
3 authors
58
citations
Coordinating International Advertising
Journal of Marketing
·
1978
·
3 authors
91
citations
International Advertising Strategy
European Journal of Marketing
·
1977
·
4 authors
37
citations
Standardized Global Advertising, a Call As Yet Unanswered
Journal of Marketing
·
1969
·
2 authors
63
citations
Differences between Retailers' and Consumers' Perceptions
Journal of Marketing Research
·
1968
·
1 author
41
citations