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Marketing high technology · Study

BookMarketing high technology

William L. Shanklin1984

Book1984

Marketing high technology

William L. Shanklin · John K. Ryans

96 citations·0/0 files stored

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Innovation Diffusion and Forecasting

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Citations in this library

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Cited by

1999Marketing in Technology-Intensive Markets: Toward a Conceptual Framework 1985Industrial Location and Corporate Organization in High Technology Industries 1998The effect of the acquisition of technological innovations on organizational performance: A resource-based view 2000A contingency approach to marketing high technology products 1992Customer Acceptance: The Key to Successful Introductions of Innovations 1992Technology life cycles in industrial markets 2006Role of References in Business Marketing–Towards a Normative Theory of Referencing 1994New product development process: An investigation of success and failure in high-technology and non-high-technology firms

Details

Year1984

Typebook

Published1984-04-01

Languageen

Citations96

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

openalex_workW635328581

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