Article1969

NBD Model of Repeat-Purchase Loyalty: An Empirical Investigation

47 citations0/0 files storedJournal of Marketing Research

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

Abstract

This article describes a model for predicting repeat-purchase loyalty based on consumer panel data. A modification of the original model is offered that permits its application to areas in which brands are not purchased as a multiple of a single-unit pack size. Results of the original and modified models are shown.

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References

1959The Pattern of Consumer Purchases 1966Progress on a Simplified Model of Stationary Purchasing Behaviour

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1976Dynamic Forecasts of New Product Demand Using a Depth of Repeat Model 1969Conditional Trend Analysis: A Model That Allows for Nonusers 2018EXPERIMENTAL AND SELF‐REPORTED MEASURES OF RISK TAKING AND DIGIT RATIO (2D:4D): EVIDENCE FROM A LARGE, SYSTEMATIC STUDY 1980The Lognormal Distribution of Buying Frequency Rates 2019The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories 2021The Dirichlet model in marketing 2011The Effect of Service Quality, Customer Perceived Value and Satisfaction on Loyalty 2013The Impact of Brand Image and Customer Commitment on Loyalty: An Empirical Study of Automobile Sector

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