The Omnichannel Luxury Retail Experience: Building Mobile Trust and Technology Acceptance of Quick Response (QR) Codes

Charles Aaron Lawry · Laee Choi

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Consumer Retail Behavior Studies Technology Adoption and User Behaviour QR Code Applications and Technologies

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Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

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