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• 2007Strategies of Innovation and Imitation of Product Languages*151 cited
• 2007Determinants of motion picture box office and profitability: an interrelationship approach123 cited
• 2009Corporate branding and brand architecture: a conceptual framework107 cited
• 2017Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory46 cited
• 2010Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective41 cited
• 2008Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland39 cited
• 2021The Effect of Brand Image, Brand Personality and Brand Awareness on Purchase Intention of Local Fashion Brand “This Is April”30 cited
• 2001EFFECT OF LIKING, BRAND NAME AND PRICE ON PURCHASE INTENTION FOR BRANDED, OWN LABEL AND ECONOMY LINE CRISP SNACK FOODS29 cited
• 2014Consumer-Based Brand Equity: Improving the Measurement - Empirical Evidence8 cited
• 2023Influence of sustainable environmental exercises in the green restaurant industry7 cited
• 2010The Cognitive Foundations of Partitioned Country-of-Origin: A Causal Path Analysis7 cited
• 2014Smells like teen spirit : Channelling subcultural traditions in contemporary Dr Martens branding7 cited
• 2016Influence of Personal Selling on Brand Performance of Retail Shoe Companies in Nairobi Central Business District