The Study of International Students’ Behavior Intention for Leisure Participation: Using Perceived Risk as a Moderator

Abstract

As a result of globalization and internationalization, along with encouragement from the Taiwanese government, recent years have seen an increase in international students coming to Taiwan. Subsequently, the experiences of international students—their study, lifestyle, and adaptability to the new environment—have attracted much research attention. Active participation in local leisure activities has been suggested to help international students quickly adapt to life in Taiwan. However, individuals’ different perceptions of risk may influence their intentions to engage in such helpful activities. This article applies the Theory of Planned Behavior (TPB) as a framework, and uses perceived risk as a moderator to explore international students’ intention to participate in leisure travel activities while staying in Taiwan. The study found that there exists a strong relationship between attitude, subjective norms, and perceived behavioral control and intention to travel for leisure.

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