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Japanese Marketing: Towards a Better Understanding

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References

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1988Does Culture Matter? A Cross-Cultural Study of Executives’ Choice, Decisiveness, and Risk Adjustment in International Marketing117 cited
1995A classification and assessment of research streams in International Marketing110 cited

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2001International Marketing109 cited

1991The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry100 cited

1990A Longitudinal Study Comparing Perceptions of U.S. and Japanese Consumer Products in a Third/Neutral Country: Finland 1975 to 198596 cited

1992Channel Evolution: A Framework for Analysis75 cited

1992Competition in Global Markets: A Case Study of American and Japanese Competition in the British Market74 cited

2007Exploring Gender Effects in a Mobile Advertising Context:On the Evaluation of Trust, Attitudes, and Recall73 cited

2001JIT, system integration and customer service62 cited