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What’s in a university logo? Building commitment in higher education · Study

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ArticleWhat’s in a university logo? Building commitment in higher education

Arnold Japutra2016

Article2016

What’s in a university logo? Building commitment in higher education

Arnold Japutra · Keni Keni · Bang Nguyen

30 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Corporate Identity and Reputation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Structural equation modeling in practice: A review and recommended two-step approach.1988On the Evaluation of Structural Equation Models 1994The Commitment-Trust Theory of Relationship Marketing 2002Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 1982Self-Concept in Consumer Behavior: A Critical Review

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2021From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger 2024The pursuit of the ideal self: An investigation of the relationship of authenticity and ideal self‐congruence 2023Brand sponsorship effectiveness: how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands 2016Journal of Brand Management – Year end review 2016

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Details

Year2016

Typearticle

Published2016-01-29

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations30

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2016.1

openalex_workW2334566620

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