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Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer
7 references·16 citing·47 second hop
Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer (1982)Corrective Advertising and Affirmative Di…Identifying Misleading Advertising (1981)Identifying Misleading Advert…Detecting and Correcting Deceptive Advertising (1979)Detecting and Correcting Dece…Psychology of pragmatic implication: Information processing between the lines. (1978)Psychology of pragmatic impli…Some Internal Psychological Factors Influencing Consumer Choice (1976)Some Internal Psychological F…Deception in Advertising: A Conceptual Approach (1975)Deception in Advertising: A C…Storage and verification stages in processing concepts (1971)Storage and verification stag…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Damage from Corrective Advertising: Causes and Cures (2008)Damage from Corrective Advert…Symbolika produktu w systemie komunikacji marketingowej. 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this work references cited by second hop

References

  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1976Some Internal Psychological Factors Influencing Consumer Choice391 cited
  • 1971Storage and verification stages in processing concepts374 cited
  • 1978Psychology of pragmatic implication: Information processing between the lines.294 cited
  • 1975Deception in Advertising: A Conceptual Approach194 cited
  • 1981Identifying Misleading Advertising152 cited
  • 1979Detecting and Correcting Deceptive Advertising58 cited

Cited by

  • 1998Tourism as experience416 cited
  • 1999Making the Ad Perfectly Queer: Marketing “Normality” to the Gay Men's Community?100 cited
  • 1982Viewer Miscomprehension of Televised Communication: Selected Findings80 cited
  • 1989The Comprehension/Miscomprehension of Print Communication: Selected Findings75 cited
  • 2008Damage from Corrective Advertising: Causes and Cures73 cited
  • 1988The Role of Psychological Meaning in Advertising63 cited
  • 1993Structural Characteristics of Televised Advertising Disclosures: A Comparison with the FTC Clear and Conspicuous Standard53 cited
  • 1988Disclaimer Footnotes in Ads: Discrepancies between Purpose and Performance

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45 cited
  • 1982Viewer Miscomprehension of Televised Communication: Selected Findings41 cited
  • 1984Sources of Miscomprehension in Television Advertising35 cited
  • 1988The Effects of Advertisement Encoding on the Failure to Discount Information: Implications for the Sleeper Effect35 cited
  • 1983Consumer choice and information22 cited
  • 2002Television Advertising Disclosures: An Empirical Assessment19 cited
  • 2003Symbolika produktu w systemie komunikacji marketingowej. Studium teoretyczno-metodologiczne18 cited
  • 1984An Empirical Study of Consumers’ Sensitivity to the Wording of Affirmative Disclosure Messages17 cited
  • 1982On Miscomprehending Televised Communication: A Rejoinder17 cited