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Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand
16 references·3 citing·41 second hop
Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand (2010)Authentic Brand Narratives: Co-Constructe…Advances in Consumer Research (2025)Advances in Consumer ResearchDistinction: A Social Critique of the Judgement of Taste* (2018)Distinction: A Social Critiqu…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…How brands become icons: the principles of cultural branding (2005)How brands become icons: the …Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings (2004)Consumer Perceptions of Iconi…Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 1 (2001)Utopian Enterprise: Articulat…The McDonaldization of Society (2001)The McDonaldization of SocietyThe role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…The experience economy: work is theatre & every business a stage (1999)The experience economy: work …Contemporary Strategy Analysis (1998)Contemporary Strategy AnalysisStrategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Subcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…STORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND". (1995)STORIES OF THE STORYTELLING O…Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…The Tourist: A New Theory of the Leisure Class. (1977)The Tourist: A New Theory of …Principles and levels of Mediterranean connectivity: Evidence from Prada's “Made in Worlds” brand strategy (2014)Principles and levels of Medi…Mediterranean marketing and southern thinking: retrospects and prospects (2014)Mediterranean marketing and s…Legiticimacy and Authenticity of Ethnic Affiliations: The Case of Regionalism (2012)Legiticimacy and Authenticity…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Pricing of Options and Corporate Liabilities (1973)Organizational culture and leadership (1993)Bridging ties: a source of firm heterogeneity in competitive capabilities (1999)INTERNATIONAL EXPANSION BY NEW VENTURE FIRMS: INTERNATIONAL DIVERSITY, MODE OF MARKET ENTRY, TECHNOLOGICAL LEARNING, AND PERFORMANCE. (2000)Sustainable business model innovation: A review (2018)The Rites Of Passage (1961)How To Do Things With Words (1975)Possessions and the Extended Self (1988)Focus Groups as Qualitative Research (1997)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Course in General Linguistics (2017)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Flow: the psychology of optimal experience (1990)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Brand Community (2001)The Discovery of Grounded Theory (2017)Talking science: language, learning, and values (1991)What Is Agency? (1998)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Evolving to a New Dominant Logic for Marketing (2003)Co-creation experiences: The next practice in value creation (2004)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Authenticity and commoditization in tourism (1988)World Society and the Nation‐State (1997)Measuring Experience Economy Concepts: Tourism Applications (2007)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Reading Literary Fiction Improves Theory of Mind (2013)
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References

  • 2018Distinction: A Social Critique of the Judgement of Taste*20,290 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1977The Tourist: A New Theory of the Leisure Class.3,817 cited
  • 1998Contemporary Strategy Analysis2,860 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
  • 1999The experience economy: work is theatre & every business a stage2,681 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
  • 2001The McDonaldization of Society1,665 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings1,204 cited
  • 1995STORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND".

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1,195 cited
  • 2001Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 11,051 cited
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    • 2012Legiticimacy and Authenticity of Ethnic Affiliations: The Case of Regionalism17 cited
    • 2014Mediterranean marketing and southern thinking: retrospects and prospects13 cited
    • 2014Principles and levels of Mediterranean connectivity: Evidence from Prada's “Made in Worlds” brand strategy11 cited