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Applying to Higher Education: The Role of Information Sources · Study

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ChapterApplying to Higher Education: The Role of Information Sources

Ana Maria Soares2015

Chapter2015

Applying to Higher Education: The Role of Information Sources

Ana Maria Soares · Cláudia Simões

5 citations·0/0 files stored·Developments in marketing science: proceedings of the Academy of Marketing Science

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Consumer Behavior and Marketing Influence Higher Education Research Studies Digital Marketing and Social Media

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References

1973Higher education as a filter 1983Advances in Consumer Research 1994A Model of Perceived Risk and Intended Risk-Handling Activity 1999Consumer perceived risk: conceptualisations and models 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities 1987External Search Effort: An Investigation Across Several Product Categories 1984Services Marketing: People, Technology, Strategy 1986Consumer Search: An Extended Framework

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2010Applying to higher education: information sources and choice factorsarticle · 12 shared references 1998A Dyadic Study of Interpersonal Information Searcharticle · 5 shared references 2004An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processingarticle · 5 shared references 2005An integrated model of risk and risk-reducing strategiesarticle · 5 shared references 2005Perceived risk and the consumer buying process: internet airline reservationsarticle · 5 shared references 1995Le concept de risque perçu en psychologie du consommateur : Antécédents et statut théoriquearticle · 5 shared references

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Year2015

Typechapter

Published2015-01-01

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

ISSN-L2363-6165

Languageen

Citations5

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1007/978-3-319-18687-0_117

openalex_workW2337919829

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